EDIT: No price change on the website as of today - 3rd Aug.
I've been thinking of saving up for a new watch as its been a while since my last purchase, and I was generally trying to calculate my finances (not pretty unfortunately), but after seeing this, I think its getting more and more unlikely anytime soon :(
Just for the sake of comparison, I'm listing the current prices for a model from each of the above two brands as of today, and then I'll see whats the difference tomorrow.
Prices are in INR (divide by 55 for USD ) and taken from the Ethos Watches website
click on the image to enlarge it